Co-Founder, Business Director | Sacramento, CA
Anna Marie Etcheverria
Co-Founder, Creative Director | San Francisco, CA
We love marketing.
Gosh, based on how long we’ve been doing this, we must love it. Our combined 30+ years of experience (not to age ourselves), primarily in the professional services industries, offers a broad range of marketing capacities: from collaborating in an advisory role to rolling up our sleeves and digging right in. Oh! And brainstorming, strategic planning, writing, and designing? You know it. Mouse over our faces to check out our creds on LinkedIn.
We're Telework Warriors.
With our offices 70 miles apart, and clients located up and down the West Coast, we needed a comprehensive telework solution that addressed more than the ability to collaborate and communicate. We needed a solution that encouraged human interaction, inspired creativity and allowed us to build and maintain a corporate culture for our business, our clients, and our colleagues. In 2010 we moved our “office” into our telework platform, Flipside Workspace. Through our 6-year journey in researching, developing, and working exclusively in a telework platform, we’ve gained unique insights into telework, from both an employer and employee perspective.
What does this really mean?
Here. Let’s give you an example: We were working with a client in the A/E/C industry on a number of external marketing efforts… super fun stuff like re-focusing their brand, writing marketing material, and corporate positioning. The company grew, and while some staff worked in headquarters, the remainder worked on project sites that spanned from one end of the state to the other. The company quickly realized they needed to focus on efforts for the sake of their employees… which turned into a side of marketing we really thrive on: internal marketing. We designed a workspace in our telework platform that gave management the ability to extend its corporate culture to its entire workforce, hold regular staff meetings, and conduct project reviews from their own office within this platform.